It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. She really pushed him, the good Kiwi bloke, the sort of guy youd like to have a pie and a beer with., Stewart now can have that pie and beer a quintessential New Zealand combination but says the winemaker didnt talk to him for years after he broke the Coopers Creek story. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. Why Don Papa is the worlds fastest growing super-premium rum. In the evenings, the temperature shifts. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. So the expression is quite different. The winemaker is Anthony Walkenhorst. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. Which One is Better? Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. Who is Kim Crawford wine named after? Real-Time Video Ad Creative Assessment. 2014 - 2023 VinePair Inc. Made In NYC. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. There was an error and we couldn't process your subscription. About Kim Crawford Wines. New Zealand. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. But should things go badly, it smears the brand.. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. No. Sauvignon blanc, unlike other varietals that need to be aged in barrels, can be sold within a year of production. It places tremendous responsibility on the bearer. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. It was my baptism of fire.. It was expected that the taste would be sweet, but it was not. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. 4.8 out of 5 stars. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. Who is Timothy on Little House on the Prairie? Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. It was all they had. Veterans of the grape: We now have infrastructure. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . Kim Crawford Chardonnay contains grapes grown in selected . Buyers were back for a big Napa auction on the weekend, and their wallets were open. Who owns Loveblock wine? Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. Hes a country boy, while the brand shrieks city. Please enjoy our wines responsibly. Since taking over Kim Crawford Wines in 2006, New York-based Constellation Brands has built the label into a powerhouse, especially in the U.S. Its nothing new. To learn more visit www.responsibility.org. I think the gewrztraminer can quite easily overpower pinot gris.. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. A small pinot noir vineyard is located in Central Otago. The Crawford's 18-year-old son, Rory, is to begin studying winemaking this year but he, too, will be unable to use the Crawford name to promote any wine he might make in the future. Brut vs Extra Dry: Which is Better? Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Crawford, a South African by birth, has a background in medical research. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. What happens at the end of the bells of St Mary? The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. According to the Crawfords, this wine is far subtler and more. $13.49 + CRV . He and his wife, Erica. NJ: Morristown . The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. Subscribe to Forbes Asia. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. Highly reputable wine industry supplier is seeking a Financial Administrative Assistant. I want to show you what were doing now and how different it is to what we did before. There is a U.S. Representative named Andrew S. Clyde. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. They executed it perfectly. . The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. Go to shop . They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. Hopefully, Ill be good enough one day.. Its not better-quality wine, but about how you manage the land. 20 Best Classy Wine Quotes For Your Next Toast! The U.S. saw its first bottles of Kim Crawford Wines in 1998, two years after the companys founding. In any case. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. Its a little bit more in the Old World style.. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. Please reload the page and try again. Its all about acid and carefully watching the sugar balance, she said. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. The name Kim Crawford is a familiar one for many wine drinkers. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. Land in smaller and cooler Awatere Valley is cheaper. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. 32 reviews. The company's flagship wine is its Sauvignon Blanc . Maverick was the whole brand. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. 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